Friday, March 16, 2012

KONY 2012

The most viral video in history exploded onto the national scene on March 5th and captivated people (including us!) for 30 minutes, reaching 100 million views in just six days. In the world we live in today, it pays to be technologically savvy. Add in a passionate and attractive speaker (and his super cute kid!) going up against a war criminal in Africa and you’ve created the picture perfect charitable organization. If all charities called the world to action like the Kony 2012 campaign hitting the world right now, charitable giving would seem like a more manageable idea in a nation plagued with recession.

What amazes us most about this video is how it could be so long — really a “short film” — and keep people watching the entire time. In a world of 140 character news bulletins (aka tweets) and the decline of long form news, this 30 minute video had most people glued to their computer through the end. Whether you were alerted by Twitter or Google trending or by world of mouth or local or national news, you’ve undoubtedly heard of this movement by now and how it has young people everywhere joining together and supporting a cause — whether by action or monetary donation. The Invisible Children movement calls first for awareness. Secondly, it encourages people to purchase “action packs ” including two Kony 2012 bracelets, an action guide, posters, buttons, and a t-shirt for $30. Or, donate a few dollars a month, and you get an action kit for free. If you haven’t seen it, check it out below:

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